Turns out, Richard Hatch's ego is the size of a house.

The ex-Survivor champ has put his infamous Middletown, R.I., mansion on the market for a head-swelling $1.25 million — more than nine times what he paid for it in 1998. Granted, Hatch transformed the '50s-era pad into a sprawling 3,520-square-foot island retreat that now boasts six bedrooms, four bathrooms, a 12-person hot tub, an outdoor kitchen and a full "in-law" apartment (for Rudy, maybe?).

But the 41-year-old schemer seems to have forgotten that in the real estate game, it's all about location, location, location. "He's done a beautiful job remodeling, but unfortunately, he's surrounded by $225,000 to $500,000 homes," says one local broker. "It's probably worth every penny that he's asking, but not in that area."

Sounds like Hatch may be in need of a reality check. Not so, insists Century 21's Kol S. Naylor, who has the listing. "Newport County is a cache location," she argues. "And I think that potentially a lot of buyers would think that the notoriety of Mr. Hatch would add to the value." Or lower it.